Directed by Vivek Agnihotri, Junooniyat is a romantic movie in which Yami Gautam and Pulkit Samrat are in the main lead. The movie released on 24th June 2016. After Sanam Re movie, the expectation from this movie was moderate.
Junooniyat Box Office Collection
Actual figures of box office collection for Junooniyat have been published after its release on 24 June 2016. This data is as per industry experts estimates.
|Day||Box Office Collection|
|Day 1 (24-Jun-2016, Friday)||0.55 cr|
|Day 2 (25-Jun-2016, Saturday)||0.70 cr|
|Day 3 (26-Jun-2016, Sunday)||0.75 cr|
|Total First Weekend|
|Day 4 (27-Jun-2016, Monday)||0.30 cr|
* Till Monday, June 27, 2016. Ongoing.
Most recently, actor Pulkit Samrat and actress Yami Gautam were seen together in a romantic film, Sanam Re. It didn’t exactly turn out to be a box office success and now their second project together Junooniyat is also likely to be box office fail by the looks of it.
The problem is that the film looks more like a romantic drama that should have belonged in the late 90s and not today’s times. The movie, Junooniyat tells us the story of a generic Punjabi girl from Amritsar, Punjab, and an army officer. Directed by Vivek Agnihotri, the film’s story is the same cliché love story that was so popular in the 90s. A girl meets boy during an accident and they get involved in a fight. The eventual falling in love is what forms the rest of the plot.
Despite being a cliché movie, Junooniyat was expected to have a good box office collection. However, its negative reviews and poor story failed to attract audiences as per the expectations.
The most likely explanation for this film’s lackluster opening is the competition it had to face. One of the reasons for its low box office collections was the new Hollywood release Independence Day: Resurgence. The Hollywood film had a more decent opening which might have led to the low occupancy rate and low collection of Junooniyat. Junnoniyat also had to face stiff competition from last Friday’ s release Udta Punjab and actor Diljit Singh’s Sardarji 2. The chemistry between the lead actors, Yami, and Pulkit who were last seen in Sanam Re is what helped the movie get a satisfactory box office collection.
First day box office collection
The first day of the movie Junooniyat did not open with a huge buzz as expected. It had an occupancy rate of around of 10-15% in multiplex and single screen theaters on its opening day. The first day morning show collection was decent however the noon show collection of Junooniyat was only average in multiplex theatres. The evening shows and the night shows of this film had a better collection. Overall, the film did manage to achieve a decent if not a great opening collection.
It had a satisfactory box office collection of about 55 lakh. This was by no means a bad opening but it was also not a good start especially for a romantic drama.
International opening of Junoooniyat
The movie Junoooniyat only got a few selected screens in the international market. As per various reports, the overseas box office collection of the movie from Premier Shows and Benefit Shows on its opening day was approximately on the halfway of Rs 1 Cr mark. As you know the total box office collection of Junoooniyat in the domestic level currently stands at an estimated 1 Cr. But as it is romantic drama, it can attract good number of audience in weekend. So let’s see how things work for this movie.
Junooniyat Movie Official Trailer
source: YT / T-Series
It has been observed lately that romantic movies are not making big in the box office. Unless the movie boasts of a stellar star cast, a love story does not entice audience to go to the cinemas for it. This factor could play a role in a not-so-great opening day for Junooniyat. Moreover, highly anticipated movie Raman Raghav 2.0 is also releasing on the same date.
Junooniyat released in India on 24 June 2016.
Note: All collections as per secondary production and distribution data sources.