Online fashion retailer will shut it’s desktop website on 15th may 2015. and will shift to App-only mode. Myntra has already informed the user about it by mailing them and informing them on their web

Both Flipkart and Myntra have already shutdown their mobile websites directing visitors to respective apps. Currently, Myntra draws as much as 80% of its traffic and 70% of sales from its mobile app.

The e-commerce company believes that shifting to app only mode will bring more innovations & better facilities to the user.

According to Myntra the online fashion experience is a personalized and is only possible through the closest device to the user i.e. smartphone.

Here is how myntra informed the user by E-mail

The Laptop / Desktop internet shoppers are greatly affected by this decision.

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