Why Facebook & Google Ads Need To Be Part Of Your Digital Marketing Campaign

Those that are familiar with digital marketing know that there are many digital marketing tools currently at your disposal and it can be pretty difficult sometimes trying to figure out which one is more effective than the other. Many digital marketing agencies favour Facebook Ads while others feel that Google ads offer a lot more potential. The thing to remember here is that both of these excellent digital marketing tools do not have to be in contention with each other and it is quite easy and straightforward to use them together to create a really effective digital marketing campaign.

Every business owner wants his or her business to be visible to the public at all times and they want any digital marketing tool to be able to improve upon their leads and to create more sales. Good business is all about expanding your current customer base and so this is why it is very important that your digital marketing agency can use Facebook Ads and Google Ads in order that your business receives the best return on your marketing spend.

The following are just some of the reasons why Facebook Ads and Google Ads need to be part of your overall digital marketing campaign.

  • Access to a massive audience – It is fair to say that Google is the most popular search engine out there and it handles up to 4 billion applications every single day of the week for every month of the year. This offers you so much potential when using Google Ads in Australia and so your business is able to literally reach out to hundreds of thousands of new potential customers every single day. It makes perfect sense then that you would want to have visual ads on this platform.
  • Access to so much information – There is absolutely no doubt that Facebook is incredibly popular throughout the world and people go on there and tell everyone about everything that is happening in their lives and that includes their personal relationships and even their health. All of this information can be gathered together in one place and then prospective customer information is used by businesses to be able to actually target specific customers.
  • Fantastic return on investment – When it comes to both of these excellent tools, they will provide you on press and it returns on your investment and this is why businesses are using both of these in the digital marketing campaigns throughout the world. You will need a digital marketing agency to create the ads that will catch customer’s eyes and will hold their attention for longer.

You probably now find yourself in a dilemma and it is a wonderful situation to be in, thinking about which is the best method for your digital marketing campaign. The good news is that both of these can offer you excellent powerful advertising platforms no matter what kind of business that you have. Your digital marketing agency will use both of these to complement your marketing campaign and this will get you the best result possible.

Leave a Reply