The short answer
Best Buy Black Friday 2026 Doorbusters and Deals start Thursday, November 19, and run 10 days through November 28, according to Best Buy’s October 27 holiday calendar. Early Black Friday deals are already live, with new deals every Friday since November 6. Stores are closed on Thanksgiving, and Best Buy has not published a Black Friday opening time as of November 10, 2026.
- Black Friday: Friday, November 27, 2026 (Thanksgiving is November 26)
- Black Friday Doorbusters and Deals: Thursday, November 19 to Saturday, November 28, 2026 (2025: started Thursday, November 20)
- Thanksgiving: stores closed on Thursday, November 26, 2026; deals available in the Best Buy app and on BestBuy.com
- Black Friday hours: not announced as of November 10, 2026 (2025: 6 a.m. to 10 p.m.)
- Members: My Best Buy Plus is $29.99 a year and Total is $199.99 a year, both earning double rewards (2% back instead of 1%) from November 19 to December 6
- Price match catch: competitor prices are not matched from November 19 to November 30, 2026; most holiday purchases can be returned until January 15, 2027
Nov 27
Black Friday 2026
Nov 19
Black Friday Doorbusters start, 10 days
6 a.m.
Black Friday opening in 2025
$29.99
My Best Buy Plus per year
Last checked: November 10, 2026. We update this page when Best Buy publishes its Black Friday doorbusters and store hours.
In this article
Best Buy, the largest US consumer electronics chain, runs one of the most watched Black Friday events of the year, especially for TVs, laptops and gaming gear. Black Friday itself is the day after Thanksgiving; in 2026, that means Friday, November 27, and Cyber Monday follows on November 30. Meanwhile, Best Buy has stretched its deals far beyond one day. In fact, its 2026 holiday deals started on October 30, the day before Halloween, and run until Christmas Eve.
This guide covers everything confirmed about Best Buy Black Friday 2026 as of November 10, 2026, from the official holiday calendar and the earlier holiday preview to the membership perks and price match rules. Where Best Buy has not announced something yet, such as Black Friday store hours, we say so plainly and label 2025 details as last year. For every other major retailer, see our Black Friday 2026 sale dates by store.
When Is Best Buy Black Friday 2026?
Black Friday 2026 is Friday, November 27, but Best Buy’s Black Friday Doorbusters and Deals start earlier, on Thursday, November 19, and run 10 days through November 28. Before that, DoorBOOsters kicked off on Friday, October 30, and Early Black Friday deals started November 6, so both early events are live now.
Best Buy announced the full schedule in its October 27 holiday calendar release, and the calendar was unchanged when we checked on November 10. New doorbusters drop every week from October 30, and new Early Black Friday deals drop every Friday from November 6. After Black Friday, the release names a Cyber Sunday and Monday event (November 29 and 30), followed by Cyber Week Deals from December 1 to 6 and a Last-Minute Savings Event from December 18 to 24. Earlier, the September 14 preview had promised that “savings start in October.” In addition, the Best Buy Black Friday page tells shoppers to “drop November 27” into their calendar. Then, on October 20, 2026, Best Buy launched Best Buy Gamers, a free gaming hub with sweepstakes through November 30, but it did not mention Black Friday.
| Event | 2026 official date | 2025 date (last year) |
|---|---|---|
| Holiday calendar announced | October 27, 2026 | October 20, 2025 |
| First doorbusters | Friday, October 30, 2026 (DoorBOOsters) | Friday, October 31, 2025 (Halloween DoorBOOsters) |
| Weekly doorbusters | New doorbusters every week from October 30 | Every Friday of the holiday season |
| Early Black Friday Deals and Doorbusters | Start November 6, with new deals every Friday | Weekly Friday doorbusters |
| Black Friday Doorbusters and Deals | November 19 to 28, 2026 (10 days) | Black Friday Sale started Thursday, November 20, 2025 |
| Thanksgiving Day | Thursday, November 26, 2026; stores closed, app and BestBuy.com open | Stores closed; online open |
| Black Friday | Friday, November 27, 2026 | Friday, November 28, 2025 |
| Cyber Sunday and Monday | Named in the release (November 29 and 30, 2026) | Started Sunday, November 30, 2025 |
| Cyber Week Deals | December 1 to 6, 2026 | Not listed |
| Last-Minute Savings Event | December 18 to 24, 2026 | Not listed |
| Extended store hours begin | November 1, 2026 | November 2, 2025 |
Mark your Fridays. New Early Black Friday deals drop every Friday until the main event, so check the Best Buy app on Friday, November 13. Then the Black Friday Doorbusters and Deals begin on Thursday, November 19, a day earlier in the week than the Friday drops.
Best Buy Black Friday 2026 vs 2025 calendar shift
Thanksgiving falls one day earlier in 2026 than in 2025, so every Black Friday milestone shifts back by a day. For example, Black Friday moves from November 28 to November 27, and Cyber Monday moves from December 1 to November 30. Best Buy kept its pattern of starting Black Friday deals eight days early: the 2026 Black Friday Doorbusters and Deals start Thursday, November 19, compared with November 20 last year. This year, however, the event runs a set 10 days, through November 28.
When Does the Best Buy Black Friday Ad Come Out?
Best Buy has not published its Black Friday Doorbusters list for the November 19 event as of November 10, 2026. Instead of one printed ad, Best Buy reveals deals in waves: DoorBOOsters from October 30, Early Black Friday deals every Friday from November 6, then Black Friday Doorbusters and Deals from November 19.
Last year, Best Buy shared its Black Friday deal list in a November 18, 2025 release, two days before that sale began. Therefore, if Best Buy repeats the pattern, the 2026 doorbuster list could appear around November 17, but that is our estimate, not a Best Buy announcement.
The 2026 release names featured products rather than prices, including Meta smart glasses, RGB LED TVs, Grand Theft Auto VI, The Legend of Zelda: Ocarina of Time, NVIDIA RTX Spark PCs and Oura Ring 5. Last year followed a similar shape. In 2025, for instance, the October 20 release set out the whole season at once. First came Halloween DoorBOOsters on October 31. Next, new doorbusters on select tech dropped every Friday on the Best Buy app, BestBuy.com and in stores. Finally, the Black Friday Sale opened on November 20 with “deeper savings” on computing, gaming, home theater and wearables, followed by a Cyber Sunday and Monday Sale with up to 50% off select tech.
- Ad release pattern: calendar on October 27, 2026, then deals revealed weekly
- Where deals appear: the Best Buy app, BestBuy.com and stores
- 2026 Black Friday doorbuster prices: none published as of November 10, 2026, so ignore any “leaked ad” that is not on BestBuy.com
Watch out. Some coupon and deal sites still show older “predicted” Best Buy Black Friday 2026 dates. Use the official calendar instead: Black Friday Doorbusters and Deals run November 19 to 28. Only Best Buy’s newsroom or BestBuy.com can confirm individual deal prices.
Do My Best Buy Plus and Total Members Get Early Access?
Paid members get exclusive offers, according to Best Buy, but the October 27 calendar does not list an earlier start time for members. Instead, the main 2026 perk is double rewards: My Best Buy Plus and Total members earn 2% back in points instead of 1% from November 19 to December 6, 2026.
My Best Buy is the retailer’s membership program, with a free tier and two paid tiers. As of its June 4, 2026 announcement, Plus costs $29.99 a year and Total costs $199.99 a year. Also, since June 4, both paid tiers earn 1% back in rewards on eligible purchases, or up to 6% when paired with the My Best Buy Credit Card. Moreover, Best Buy says Plus and Total members get exclusive offers during the holiday season, and their holiday return window runs until January 31, 2027. For example, the BestBuy.com Black Friday page currently lists 2.5 points per $1 (5% back in rewards) on qualifying appliances for Plus and Total members, valid through December 2, 2026.
| Feature | My Best Buy (free) | My Best Buy Plus | My Best Buy Total |
|---|---|---|---|
| Annual price | Free | $29.99 | $199.99 |
| Rewards on eligible purchases | Not included | 1% back (2% Nov 19 to Dec 6) | 1% back (2% Nov 19 to Dec 6) |
| Free two-day shipping | No | Yes | Yes |
| Exclusive member prices and sales access | No | Yes | Yes |
| Return window (most products) | 15 days | 60 days | 60 days |
| Protection plans incl. AppleCare+, 24/7 tech support | No | No | Yes |
What members got during Black Friday 2025
In 2025, Plus and Total members could earn up to $25 in bonus rewards on select doorbuster events. In addition, members had until January 31 to return most holiday purchases, compared with January 15 for everyone else. For 2026, Best Buy kept the longer member return window (through January 31, 2027) and swapped the bonus rewards for double points from November 19 to December 6.
Pro tip. If you plan a big TV or laptop purchase, Plus pays for itself quickly: $29.99 buys free two-day shipping, the 60-day return window and 1% back, or 2% from November 19 to December 6. That said, check the membership terms on BestBuy.com before you join.
Is Best Buy Open on Thanksgiving? Black Friday Hours
No. Best Buy stores will be closed on Thanksgiving Day, Thursday, November 26, 2026, although deals stay available in the Best Buy app and on BestBuy.com. Extended store hours began November 1, but Best Buy has not published a Black Friday opening time as of November 10, 2026. Last year, stores opened at 6 a.m. on Black Friday.
| Day | 2026 status | 2025 hours (last year) |
|---|---|---|
| Thanksgiving (Thu) | Stores closed (November 26); app and BestBuy.com open | Stores closed; online open |
| Black Friday (Fri) | Hours not announced as of November 10, 2026 (November 27) | 6 a.m. to 10 p.m. |
| Saturday | Hours not announced as of November 10, 2026 (November 28) | 9 a.m. to 10 p.m. |
| Cyber Monday | Hours not announced as of November 10, 2026 (November 30) | 10 a.m. to 10 p.m. |
Notably, the 2025 Black Friday hours above come from TODAY.com reporting rather than a Best Buy statement, and individual stores can differ. Some 2026 roundups already list Best Buy at 6 a.m., but those figures repeat last year’s hours rather than a Best Buy announcement. Therefore, check your store page on BestBuy.com, where extended holiday hours apply from November 1. By contrast, Target has confirmed a 6 a.m. Black Friday opening; see our Target Black Friday 2026 guide. For other retailers, see our list of stores open on Thanksgiving 2026.
What Usually Goes on Sale at Best Buy for Black Friday?
Based on Best Buy’s own announcements, the biggest Black Friday categories are computing, gaming, home theater and wearables. The October 27 calendar features Meta smart glasses, RGB LED TVs, Grand Theft Auto VI, The Legend of Zelda: Ocarina of Time, NVIDIA RTX Spark PCs and Oura Ring 5, but Best Buy has not published Black Friday Doorbuster prices for 2026 yet, so the list below is category-level only.
- TVs and home theater: the 2026 preview highlights RGB LED and OLED TVs
- Computing: laptops, desktops, NVIDIA RTX Spark PCs, Copilot+ PCs, MacBooks and gaming laptops
- Gaming: games such as Grand Theft Auto VI and The Legend of Zelda: Ocarina of Time, plus wireless headsets, handhelds and racing wheels
- Wearables and smart glasses: Ray-Ban Meta, Oakley Meta, Meta Quest headsets and Oura Ring 5
- Small appliances: holiday hosting brands such as Breville and SharkNinja
- Marketplace items: decor, sports gear, vinyl and instruments from third-party sellers
For context, Adobe Digital Insights forecasts that online discounts will peak during Cyber Week at up to 30% off electronics and 23% off TVs and computers. As a result, a “deal” well below those levels may not be the best price of the season. Our Black Friday tech deals guide explains what a good TV or laptop price looks like.
Does Best Buy Price Match on Black Friday? Returns Explained
Best Buy does not match competitor prices during Thanksgiving week. Its policy excludes competitor sales from the Thursday before Thanksgiving through the Monday after, which is November 19 to November 30, 2026, plus any item marked as Black Friday pricing. Separately, the 2026 Holiday Price Match Guarantee covers drops in Best Buy’s own prices during the holiday season.
Outside that window, the Price Match Guarantee matches qualified competitors, including Amazon, Walmart, Target and Costco on the qualified competitors list. The item must be new, in stock and identical in brand, model and color. Also, Best Buy will match its own lower price if it drops during your return period. However, marketplace items, open-box, clearance and daily or hourly sales are excluded.
Holiday price match and returns: 2026 status
| Policy | 2026 status | 2025 terms (last year) |
|---|---|---|
| Holiday Price Match Guarantee | Announced Oct 27: if the price of a product sold by Best Buy drops during the holiday season, you can get the difference; marketplace items excluded | Best Buy matched its own price drops during the holiday season; some exclusions |
| Holiday return window | Most purchases made Oct 30 to Dec 31, 2026 returnable through Jan 15, 2027 | Most gifts bought Oct 31 to Dec 31 returnable through Jan 15 |
| Member holiday returns | Plus and Total: through Jan 31, 2027 | Plus and Total: through Jan 31 for most purchases |
| Standard return window | 15 days (most products) | Same |
| Plus and Total return window | 60 days (most products) | Same |
Meanwhile, the current return policy gives activatable devices, such as phones and cellular tablets, only 14 days for every customer. Similarly, Halloween and Christmas decorations have a 15-day window even for members.
How to Shop Best Buy Black Friday 2026: 7 Tips
The best Best Buy Black Friday strategy is to prepare now: set up your account, build a wish list and record today’s prices before Black Friday Doorbusters start on November 19. Then you can act fast when the doorbusters go live.
Best Buy Black Friday 2026 checklist
- Download the Best Buy app. Deals stay live in the app and on BestBuy.com even on Thanksgiving, when stores are closed.
- Decide on membership early. Plus at $29.99 adds free two-day shipping and a 60-day return window.
- Track prices from now. Since competitor price matching stops November 19 to 30, record today’s prices on items you want.
- Watch Fridays. New Early Black Friday deals drop every Friday, including November 13, before the main event starts November 19.
- Buy early, then compare. Under the Holiday Price Match Guarantee, if Best Buy’s own price drops during the holiday season, ask for the difference.
- Skip marketplace sellers for big buys. Third-party items are excluded from price match and member return windows.
- Check Cyber Week too. Best Buy’s Cyber Week Deals run December 1 to 6, and a Last-Minute Savings Event runs December 18 to 24.
For a wider game plan, read our Black Friday 2026 guide and compare it with the Cyber Monday 2026 guide.
Our verdict
Best Buy Black Friday 2026 is now on the calendar. Early Black Friday deals are live and refresh every Friday, Black Friday Doorbusters and Deals run from November 19 to 28, and Cyber Week Deals follow from December 1 to 6. However, Best Buy has not published Black Friday store hours or doorbuster prices yet.
The smartest moves are simple. First, track prices now while competitor price matching still applies. Second, weigh My Best Buy Plus at $29.99 if you plan a big purchase, since members earn double rewards from November 19 to December 6. Finally, stores will be closed on Thanksgiving, so plan to shop in the app or on BestBuy.com that day, and keep receipts, since most holiday purchases can be returned until January 15, 2027.
Frequently Asked Questions
When does Best Buy Black Friday 2026 start?
Best Buy’s Black Friday Doorbusters and Deals start Thursday, November 19, 2026, and run 10 days through November 28, according to its October 27 holiday calendar. Earlier deals are already live: DoorBOOsters started Friday, October 30, and Early Black Friday deals started November 6, with new deals every Friday. Black Friday itself is November 27.
Is Best Buy open on Thanksgiving 2026?
No. Best Buy said on October 27, 2026 that its stores will be closed on Thanksgiving Day, Thursday, November 26. However, deals stay available in the Best Buy app and on BestBuy.com that day. Stores were also closed on Thanksgiving in 2025, so plan to shop online and visit a store from Black Friday onward.
What time does Best Buy open on Black Friday?
Best Buy has not published a 2026 Black Friday opening time as of November 10, 2026. It says extended store hours started November 1, so check your local store page on BestBuy.com. Last year, TODAY.com reported that stores opened at 6 a.m. and closed at 10 p.m. on Black Friday, then ran 9 a.m. to 10 p.m. on Saturday.
When does the Best Buy Black Friday ad come out?
Best Buy released its 2026 holiday calendar on October 27, 2026, but not a full ad with prices. Instead, deals roll out in waves, with Black Friday Doorbusters and Deals starting November 19. No Black Friday doorbuster prices had been published as of November 10, 2026. In 2025, Best Buy shared its Black Friday deals on November 18, two days before the sale.
Does Best Buy price match during Black Friday?
Partly. Best Buy matches qualified competitors such as Amazon, Walmart and Target most of the year. However, its policy excludes competitor prices from the Thursday before Thanksgiving through the Monday after, which is November 19 to November 30, 2026. Items marked as Black Friday pricing are also excluded. Separately, the 2026 Holiday Price Match Guarantee pays the difference if a product sold by Best Buy drops in price during the holiday season. Marketplace items are excluded.
Is My Best Buy Plus worth it for Black Friday?
It can be. My Best Buy Plus costs $29.99 a year and includes free two-day shipping, member prices and deals, exclusive access to sales and a 60-day return window on most products. Since June 2026, members also earn 1% back in rewards, and that doubles to 2% from November 19 to December 6, 2026. Members can also return most holiday purchases through January 31, 2027.
