The short answer
Best Buy Black Friday 2026 lands on Friday, November 27, but Best Buy has not yet released its sale calendar, doorbuster dates or store hours. So far, its September 14 holiday preview only says that savings start in October. Last year, the official Black Friday Sale began on November 20, and the first doorbusters dropped on October 31.
- Black Friday: Friday, November 27, 2026 (Thanksgiving is November 26)
- Sale start date: Not announced as of October 24, 2026 (2025: Thursday, November 20)
- Thanksgiving: Not announced as of October 24, 2026; stores were closed in 2025, with online shopping open
- Members: My Best Buy Plus is $29.99 a year and Total is $199.99 a year, both with exclusive deals and 1% back in rewards
- Price match catch: competitor prices are not matched from November 19 to November 30, 2026
Nov 27
Black Friday 2026
TBA
Sale start (Nov 20 in 2025)
6 a.m.
Black Friday opening in 2025
$29.99
My Best Buy Plus per year
In this article
Best Buy, the largest US consumer electronics chain, runs one of the most watched Black Friday events of the year, especially for TVs, laptops and gaming gear. Black Friday itself is the day after Thanksgiving; in 2026, that means Friday, November 27, and Cyber Monday follows on November 30. Meanwhile, Best Buy has stretched its deals far beyond one day. In fact, in 2025 its holiday deals started on Halloween.
This guide covers everything confirmed about Best Buy Black Friday 2026 as of October 24, 2026, from the official holiday preview to the membership perks and price match rules. Where Best Buy has not announced something yet, we say so plainly and show the official 2025 schedule as a guide. For every other major retailer, see our Black Friday 2026 sale dates by store.
When Is Best Buy Black Friday 2026?
Black Friday 2026 is Friday, November 27, and Best Buy’s own Black Friday page already asks shoppers to mark that date. However, the official sale start date, doorbuster calendar and Cyber Monday event have not been announced as of October 24, 2026.
So far, the only official 2026 holiday news is the September 14 preview. It says “savings start in October” and that savings events will run all season across gaming, computing and home theater. In addition, the Best Buy Black Friday page tells shoppers to “drop November 27” into their calendar. Then, on October 20, 2026, Best Buy launched Best Buy Gamers, a free gaming hub with sweepstakes through November 30, but it did not mention Black Friday.
| Event | 2026 status | 2025 official date (guide) |
|---|---|---|
| Holiday calendar announced | Not announced as of October 24, 2026 | October 20, 2025 |
| First doorbusters | Not announced as of October 24, 2026 | Friday, October 31, 2025 (Halloween DoorBOOsters) |
| Weekly doorbusters | Not announced as of October 24, 2026 | Every Friday of the holiday season |
| Black Friday Sale starts | Not announced as of October 24, 2026 | Thursday, November 20, 2025 |
| Thanksgiving Day | Thursday, November 26, 2026; store status not announced | Stores closed; online open |
| Black Friday | Friday, November 27, 2026 | Friday, November 28, 2025 |
| Cyber Sunday and Monday Sale | Not announced as of October 24, 2026 | Started Sunday, November 30, 2025 |
| Extended store hours begin | Not announced as of October 24, 2026 | November 2, 2025 |
When will Best Buy announce? In 2025, Best Buy published its full holiday calendar on October 20, roughly 11 days before the first doorbusters went live. Since this year’s preview promised October savings, the 2026 calendar could arrive any day. We will update this page as soon as it does.
Best Buy Black Friday 2026 vs 2025 calendar shift
Thanksgiving falls one day earlier in 2026 than in 2025, so every Black Friday milestone shifts back by a day. For example, Black Friday moves from November 28 to November 27, and Cyber Monday moves from December 1 to November 30. If Best Buy repeats its pattern of starting the Black Friday Sale eight days early, that would point to Thursday, November 19. Still, treat that as an estimate, not a confirmed date.
When Does the Best Buy Black Friday Ad Come Out?
The 2026 Best Buy Black Friday ad has not been released as of October 24, 2026. Instead of one printed ad, Best Buy now reveals deals in waves: a holiday calendar first, then weekly doorbusters, then the full Black Friday Sale.
In 2025, for instance, the October 20 release set out the whole season at once. First came Halloween DoorBOOsters on October 31. Next, new doorbusters on select tech dropped every Friday on the Best Buy app, BestBuy.com and in stores. Finally, the Black Friday Sale opened on November 20 with “deeper savings” on computing, gaming, home theater and wearables, followed by a Cyber Sunday and Monday Sale with up to 50% off select tech.
- Ad release pattern: calendar in late October, then deals revealed weekly
- Where deals appear: the Best Buy app, BestBuy.com and stores
- 2026 doorbuster prices: none published yet, so ignore any “leaked ad” that is not on BestBuy.com
Watch out. Coupon and deal sites are already publishing “predicted” Best Buy Black Friday 2026 dates. Those are forecasts, not announcements. Only Best Buy’s newsroom or BestBuy.com can confirm the real dates.
Do My Best Buy Plus and Total Members Get Early Access?
Paid members get exclusive deals and access to sales, according to Best Buy, but specific 2026 early access times have not been announced. In 2025, the main Black Friday perk for members was bonus rewards rather than an earlier start time.
My Best Buy is the retailer’s membership program, with a free tier and two paid tiers. As of its June 4, 2026 announcement, Plus costs $29.99 a year and Total costs $199.99 a year. Also, since June 4, both paid tiers earn 1% back in rewards on eligible purchases, or up to 6% when paired with the My Best Buy Credit Card. Moreover, the holiday preview says Plus and Total members get exclusive offers and deals throughout the season.
| Feature | My Best Buy (free) | My Best Buy Plus | My Best Buy Total |
|---|---|---|---|
| Annual price | Free | $29.99 | $199.99 |
| Rewards on eligible purchases | Not included | 1% back | 1% back |
| Free two-day shipping | No | Yes | Yes |
| Exclusive member prices and sales access | No | Yes | Yes |
| Return window (most products) | 15 days | 60 days | 60 days |
| Protection plans incl. AppleCare+, 24/7 tech support | No | No | Yes |
What members got during Black Friday 2025
In 2025, Plus and Total members could earn up to $25 in bonus rewards on select doorbuster events. In addition, members had until January 31 to return most holiday purchases, compared with January 15 for everyone else. Whether those perks return in 2026 is not announced yet.
Pro tip. If you plan a big TV or laptop purchase, Plus pays for itself quickly: $29.99 buys free two-day shipping, the 60-day return window and 1% back. That said, check the membership terms on BestBuy.com before you join.
Is Best Buy Open on Thanksgiving? Black Friday Hours
Best Buy has not announced its 2026 Thanksgiving or Black Friday store hours. In 2025, Best Buy stores were closed on Thanksgiving Day while online shopping stayed open, and stores opened at 6 a.m. on Black Friday.
| Day | 2026 status | 2025 hours (guide) |
|---|---|---|
| Thanksgiving (Thu) | Not announced as of October 24, 2026 (November 26) | Stores closed; online open |
| Black Friday (Fri) | Not announced as of October 24, 2026 (November 27) | 6 a.m. to 10 p.m. |
| Saturday | Not announced as of October 24, 2026 (November 28) | 9 a.m. to 10 p.m. |
| Cyber Monday | Not announced as of October 24, 2026 (November 30) | 10 a.m. to 10 p.m. |
Notably, the 2025 Black Friday hours above come from TODAY.com reporting rather than a Best Buy statement, and individual stores can differ. Therefore, check your store page on BestBuy.com during Thanksgiving week. For other retailers, see our list of stores open on Thanksgiving 2026.
What Usually Goes on Sale at Best Buy for Black Friday?
Based on Best Buy’s own announcements, the biggest Black Friday categories are computing, gaming, home theater and wearables. No 2026 deal prices have been published yet, so the list below is category-level only.
- TVs and home theater: the 2026 preview highlights RGB LED and OLED TVs
- Computing: laptops, desktops, Copilot+ PCs, MacBooks and gaming laptops
- Gaming: games, wireless headsets, handhelds and racing wheels
- Wearables and smart glasses: Ray-Ban Meta, Oakley Meta and Meta Quest headsets
- Small appliances: holiday hosting brands such as Breville and SharkNinja
- Marketplace items: decor, sports gear, vinyl and instruments from third-party sellers
For context, Adobe Digital Insights forecasts that online discounts will peak during Cyber Week at up to 30% off electronics and 23% off TVs and computers. As a result, a “deal” well below those levels may not be the best price of the season. Our Black Friday tech deals guide explains what a good TV or laptop price looks like.
Does Best Buy Price Match on Black Friday? Returns Explained
Best Buy does not match competitor prices during Thanksgiving week. Its policy excludes competitor sales from the Thursday before Thanksgiving through the Monday after, which is November 19 to November 30, 2026, plus any item marked as Black Friday pricing.
Outside that window, the Price Match Guarantee matches qualified competitors, including Amazon, Walmart, Target and Costco on the qualified competitors list. The item must be new, in stock and identical in brand, model and color. Also, Best Buy will match its own lower price if it drops during your return period. However, marketplace items, open-box, clearance and daily or hourly sales are excluded.
Holiday price match and returns: 2026 status
| Policy | 2026 status | 2025 terms (guide) |
|---|---|---|
| Holiday Price Match Guarantee | Not announced as of October 24, 2026 | Best Buy matched its own price drops during the holiday season; some exclusions |
| Holiday return window | Not announced as of October 24, 2026 | Most gifts bought Oct 31 to Dec 31 returnable through Jan 15 |
| Member holiday returns | Not announced as of October 24, 2026 | Plus and Total: through Jan 31 for most purchases |
| Standard return window | 15 days (most products) | Same |
| Plus and Total return window | 60 days (most products) | Same |
Meanwhile, the current return policy gives activatable devices, such as phones and cellular tablets, only 14 days for every customer. Similarly, Halloween and Christmas decorations have a 15-day window even for members.
How to Shop Best Buy Black Friday 2026: 7 Tips
The best Best Buy Black Friday strategy is to prepare now: set up your account, build a wish list and track prices before the calendar drops. Then you can act fast when weekly doorbusters go live.
Best Buy Black Friday 2026 checklist
- Download the Best Buy app. In 2025, doorbusters went live on the app, BestBuy.com and in stores at the same time.
- Decide on membership early. Plus at $29.99 adds free two-day shipping and a 60-day return window.
- Track prices from now. Since competitor price matching stops November 19 to 30, record today’s prices on items you want.
- Watch Fridays. If 2025 repeats, new doorbusters will drop every Friday of the season.
- Buy early, then compare. If Best Buy’s own price drops within your return window, ask for a match.
- Skip marketplace sellers for big buys. Third-party items are excluded from price match and member return windows.
- Check Cyber Monday too. In 2025, the Cyber Sunday and Monday Sale offered up to 50% off select tech.
For a wider game plan, read our Black Friday 2026 guide and compare it with the Cyber Monday 2026 guide.
Our verdict
Best Buy Black Friday 2026 is coming, but the details are still under wraps. Black Friday is November 27, the preview promises October savings, and the 2025 pattern suggests a calendar announcement soon, weekly Friday doorbusters and a sale starting about a week before Black Friday.
Until Best Buy confirms the dates, the smartest moves are simple. First, track prices now while competitor price matching still applies. Second, weigh My Best Buy Plus at $29.99 if you plan a big purchase. Finally, assume stores will be closed on Thanksgiving, as they were last year, and plan to shop online that day.
Frequently Asked Questions
When does Best Buy Black Friday 2026 start?
Best Buy has not announced its 2026 Black Friday start date as of October 24, 2026. Its own Black Friday page points shoppers to Friday, November 27. In 2025, the official Black Friday Sale started on Thursday, November 20, eight days before Black Friday, and weekly Friday doorbusters began on October 31. Expect a similar early start this year once the calendar is released.
Is Best Buy open on Thanksgiving 2026?
Best Buy has not issued a 2026 Thanksgiving statement yet. However, its stores were closed on Thanksgiving Day in 2025, and the company said online shopping stayed open on BestBuy.com and the Best Buy app. Thanksgiving 2026 falls on Thursday, November 26. Plan to shop online that day, and check the store locator for any update before you go.
What time does Best Buy open on Black Friday?
Best Buy has not published 2026 Black Friday store hours. In 2025, TODAY.com reported that stores opened at 6 a.m. and closed at 10 p.m. on Black Friday, then ran 9 a.m. to 10 p.m. on Saturday. Hours can vary by location, so confirm your local store page on BestBuy.com the week of Thanksgiving before heading out.
When does the Best Buy Black Friday ad come out?
The 2026 ad and doorbuster calendar have not been released as of October 24, 2026. Last year, Best Buy shared its full holiday calendar on October 20, 2025, with the first doorbusters live on October 31. Because the September 2026 holiday preview says savings start in October, an announcement in late October or early November is likely, but not confirmed.
Does Best Buy price match during Black Friday?
Partly. Best Buy matches qualified competitors such as Amazon, Walmart and Target most of the year. However, its policy excludes competitor prices from the Thursday before Thanksgiving through the Monday after, which is November 19 to November 30, 2026. Items marked as Black Friday pricing are also excluded. In 2025, a separate Holiday Price Match Guarantee covered Best Buy price drops.
Is My Best Buy Plus worth it for Black Friday?
It can be. My Best Buy Plus costs $29.99 a year and includes free two-day shipping, member prices and deals, exclusive access to sales and a 60-day return window on most products. Since June 2026, members also earn 1% back in rewards. In 2025, Plus and Total members got up to $25 in bonus rewards on select doorbuster events.
