The short answer
Target Black Friday 2026 is Friday, November 27, and Target stores open at 6 a.m. local time that day, according to Target’s holiday fact sheet updated November 5, 2026. Stores are closed on Thanksgiving, November 26. Target’s Early Black Friday sale (November 5 to 7) is over, and the dates of the main Black Friday week are not announced as of November 10, 2026.
- Black Friday hours: stores open 6 a.m. local time on Nov. 27 and close at their usual time (confirmed)
- Thanksgiving: all stores closed Thursday, Nov. 26, 2026 (confirmed)
- Deals now: Deal of the Day through Dec. 24, plus limited-time offers most Thursdays through Saturdays; Black Friday week dates not announced as of November 10, 2026 (2025: Nov. 23 to 29)
- Holiday Price Match Guarantee: Nov. 1 to Dec. 24, 2026, Target’s own prices only (confirmed)
- Holiday returns: most electronics bought Nov. 1 to Dec. 24 can go back until Jan. 24, 2027; Apple, Beats and phones until Jan. 8, 2027
6 a.m.
Black Friday store opening, Nov. 27
Closed
All stores on Thanksgiving, Nov. 26
Dec. 24
Holiday Price Match ends
Jan. 24
Last day for most holiday electronics returns
Last checked: November 10, 2026. We update this page when Target announces its Black Friday week and ad.
In this article
Target, the Minneapolis-based retailer with more than 2,000 U.S. stores, no longer treats Black Friday as a single day. Instead, it spreads holiday deals across November and December, starting with a daily deal on November 1. As a result, “Target Black Friday” now means a calendar of events, from an early sale in the first week of November to a Black Friday week and an online-only Cyber Monday event.
This guide separates what Target has confirmed for 2026 from what it has not. Every 2026 date below comes from Target’s own press releases and its 2026 holiday shopping fact sheet. When Target has not announced something yet, we say so and show the official 2025 schedule as a guide, clearly labeled. For the bigger picture across every retailer, see our Black Friday 2026 guide.
Target Black Friday 2026 Dates and Status
Target has confirmed Deal of the Day (November 1 to December 24), Early Black Friday (November 5 to 7, now over), its Holiday Price Match Guarantee, Thanksgiving closure and a 6 a.m. Black Friday opening. However, the dates of the main Black Friday week and the Cyber Monday sale are still pending on the Target Black Friday 2026 calendar.
Target announced the 2026 dates in a press release on October 21, 2026. That release also promises “new limited-time offers every weekend” of the season, plus a first-ever one-day preview of upcoming offers. Then, on November 5, Target updated its holiday fact sheet with store hours, price match and return dates. The fact sheet adds that limited-time offers will run “most Thursdays through Saturdays” and that Target will hold sales for “key moments like Black Friday and Cyber Monday,” without giving dates. It also says you can preview the next day’s Deal of the Day one day in advance.
| Event | 2026 status | 2025 dates (guide) |
|---|---|---|
| Target Circle Deal Days (fall) | Held Oct. 6–7, 2026 (Circle 360 early access Oct. 5) | Not shown |
| Deal of the Day | Nov. 1 to Dec. 24, 2026 (confirmed) | Nov. 1 to Dec. 24, 2025 |
| One-day preview of offers | Confirmed, date not given | None (new for 2026) |
| Early Black Friday deals | Nov. 5 to 7, 2026 (ended) | Nov. 6 to 8, 2025 |
| Limited-time offers | Most Thursdays through Saturdays of the season (confirmed, no dates) | New deals every Sunday from Nov. 2, 2025 |
| Black Friday week | Not announced as of November 10, 2026 | Nov. 23 to 29, 2025 |
| Black Friday day | Friday, Nov. 27, 2026; stores open 6 a.m. | Friday, Nov. 28, 2025; stores opened 6 a.m. |
| Cyber Monday event | Sale confirmed, dates not announced as of November 10, 2026 (Cyber Monday is Nov. 30) | Nov. 30 to Dec. 1, 2025 (online only) |
| Holiday Price Match Guarantee | Nov. 1 to Dec. 24, 2026 (confirmed) | Nov. 1 to Dec. 24, 2025 |
| Extended store hours | Nov. 29 to Dec. 23, 2026 (vary by store) | Not shown |
When Does Target Black Friday Start?
Target’s holiday deals started on Sunday, November 1, 2026, with the first Deal of the Day. Then the first big sale, Early Black Friday, ran Thursday, November 5 through Saturday, November 7, and it is now over. Next, Target says limited-time offers will drop most Thursdays through Saturdays until the main Black Friday sale.
Meanwhile, the main Black Friday sale week has not been announced as of November 10, 2026. Last year, Target’s Black Friday deals began on Sunday, November 23, 2025, five days before Black Friday, and ran through Saturday, November 29. In addition, “even more deals” dropped November 27 to 29, which included Thanksgiving Day, according to Target’s 2025 release.
Target Black Friday 2026 vs. 2025 at a glance
The 2026 calendar lands one day earlier than 2025 because Thanksgiving falls on November 26 this year instead of November 27. For example, Early Black Friday moved from November 6 to 8 last year to November 5 to 7 this year. If Target keeps the same pattern, the Black Friday week would start on the Sunday before Thanksgiving, which is November 22, 2026. Still, that is our estimate, not an announcement.
Watch out. Some coupon blogs listed Target’s Early Black Friday as November 7 to 9, and some sites now quote a “leaked” Black Friday week start. Target’s own release said November 5 to 7 for the early sale, and Target has not published Black Friday week dates yet. For a sale that starts sooner, Walmart’s Early Black Friday event runs November 12 to 15; see our Walmart Black Friday 2026 guide.
When Does the Target Black Friday Ad Come Out?
Target has not released its 2026 Black Friday ad as of November 10, 2026. Based on 2025, expect it about a week before Thanksgiving.
Last year, Target published its holiday plans (Early Black Friday, Deal of the Day and the Holiday Price Match Guarantee) around October 30, 2025. Then it released the full Black Friday lineup on November 20, 2025, three days before the deals went live. This year, Target moved faster: the holiday calendar came out on October 21, nine days earlier than in 2025.
When will Target announce? Pattern line: in 2025, Target announced its Black Friday week on November 20, the Thursday before the sale started. Therefore, watch for the 2026 Black Friday ad around Thursday, November 19, 2026, and check the Weekly Ad in the Target app.
How Do Target Circle and Circle 360 Early Access Work?
Target Circle is Target’s loyalty program, and it comes in three tiers. Free Target Circle members get personalized deals and rewards, while paid Target Circle 360 members get early access to top deals. In 2025, Circle 360 members also got early access to select Black Friday deals.
Here is how each tier works, based on Target’s Circle 360 page as checked on November 10, 2026.
Target Circle (free) — Best for most shoppers
Free Target Circle is the baseline you need for most member-only holiday deals. For example, the fall 2026 Circle Deal Days on October 6 and 7 were open to free members.
- Price: free
- Perks: personalized, automatically applied deals and rewards you can save or spend
- Extra: discounts for verified military members, college students and teachers
Target Circle Card — Best for frequent Target shoppers
The Target Circle Card (formerly RedCard) is Target’s debit or credit card. It stacks a discount on top of sale prices, and it also extends your return window.
- Perks: an extra 5% off, free fast shipping, and 50% off a Circle 360 annual membership
- Returns: an extra 30 days on most returns
Target Circle 360 — Best for early access and same-day delivery
Circle 360 is the paid tier. It matters most for Black Friday because Target marks early-access deals for members. In 2025, Target said deals with an asterisk denoted early access for Circle 360 members.
- Price: $10.99 a month or $99 a year
- Perks: monthly freebies, early access to top deals, and same-day delivery from Target and more stores
- Discounts: Circle Card holders, teachers, college students, military members and people receiving government assistance pay $4.99 a month or $49 a year
- 2026 Black Friday early access: Not announced as of November 10, 2026; the page promises only general “early access to big sales”
Is Target Open on Thanksgiving? Black Friday Hours
No, Target stores are closed on Thanksgiving, Thursday, November 26, 2026. Then, on Black Friday, November 27, Target stores open at 6 a.m. local time and close at their current closing time, according to Target’s holiday fact sheet updated November 5, 2026.
In November 2021, then-CEO Brian Cornell told employees that Thanksgiving closures were “now our new standard,” the Associated Press reported. Since then, stores have stayed closed every Thanksgiving, including 2025, and the 2026 fact sheet confirms the same for this year. In addition, the fact sheet says hours are temporarily extended from November 29 to December 23, and that all stores close by 8 p.m. on Christmas Eve and stay closed on Christmas Day.
| Day | 2026 | 2025 (guide) |
|---|---|---|
| Thanksgiving (Thu., Nov. 26) | All stores closed (confirmed) | Closed |
| Black Friday (Fri., Nov. 27) | Open 6 a.m. local time to current closing time (confirmed) | Opened 6 a.m. local time |
| Nov. 29 to Dec. 23 | Extended holiday hours, vary by store | Not shown |
| Christmas Eve (Thu., Dec. 24) | All stores close by 8 p.m. local time | Not shown |
| Christmas Day (Fri., Dec. 25) | All stores closed | Closed |
Meanwhile, online shopping does not follow store hours. Store hours can also vary by location, so check your store in the Target app before you go. In 2025, Target’s extra deals drop started on Thanksgiving Day itself, so the Target app and Target.com are where Thanksgiving shoppers should look. Similarly, Target’s $30 Thanksgiving meal for six runs November 8 to 29, 2026 (not valid in Alaska or Hawaii), per its October 22 release.
What Usually Goes on Sale at Target?
Target’s biggest Black Friday markdowns usually land on tech, toys, small appliances, apparel and holiday decor. In 2025, its official Black Friday release listed savings of up to 50% across those top categories.
Target has not published 2026 Black Friday deal prices as of November 10, 2026. So the table below shows the categories and discount levels from Target’s 2025 Black Friday release, as a guide to where the savings tend to be. For a 2026 signal, the ended Early Black Friday sale (November 5 to 7) listed 40% off sweatshirts and sweatpants, 40% off select toys, 40% off lights, wreaths, garlands and porch pots, up to 50% off kitchen appliances and 30% off Levi’s apparel, per Target’s fact sheet.
| Category | 2025 official discount (guide) |
|---|---|
| Tech and video games | Up to 50% off |
| Toys | Up to 50% off |
| Small appliances and floorcare | Up to 50% off |
| Apparel, shoes and sleepwear | 40% to 50% off select items |
| Apple products | Save up to $200 on select items |
| LEGO sets | 40% off select sets |
| Wondershop holiday decor | 40% off |
| Beauty gift sets | 40% off |
For 2026, Target has shared assortment details instead of prices. It says it has more than 8,000 new gifts, more than half exclusive to Target, and that most new holiday items cost $20 or less. In addition, Target is testing Ask Target, an AI shopping assistant in beta on Target.com and in the app.
Industry data backs up the category picture. Adobe forecasts that discounts will peak at 30% for electronics and 29% for toys this season, and that Black Friday online spending will reach $12.9 billion. If you are shopping for TVs or laptops, compare Target with other stores using our Black Friday tech deals guide.
Does Target Price Match During Black Friday?
Target matches only its own prices. If Target lowers the price of an identical item within 14 days of your purchase, you can request the difference. In other words, it will not match Walmart, Amazon or Best Buy. By contrast, Best Buy matches some competitors outside Thanksgiving week; see our Best Buy Black Friday 2026 guide.
Under Target’s Price Match Guarantee, you can ask at checkout or within 14 days, and the match covers Target stores, Target.com and Target Circle deals. However, it excludes clearance items, pre-orders, minimum-purchase deals and pricing errors, and it cannot be combined with Circle Bonuses, gift card offers or Target coupons.
Holiday Price Match Guarantee: 2026 status
Target’s Holiday Price Match Guarantee is back for 2026 and runs November 1 through December 24, according to the November 5 fact sheet. It matches Target’s own prices if they go lower later in the season, the same as in 2025. So if you buy a gift now and Target cuts the price on Black Friday, you can ask for the difference.
Target return windows
Target’s return policy gives you 365 days for Target-brand items with a receipt and 90 days for most items sold by Target. Most Target Plus items get 30 days. Plus, you get an extra 30 days with a Circle 360 membership or a Target Circle Card. Electronics have their own windows, so check the product page before you buy.
For the holidays, Target gives extra time on qualifying purchases made November 1 to December 24, 2026, and the return clock starts December 26. As a result, most electronics and entertainment items (excluding Apple and Beats) must be returned by January 24, 2027. Apple and Beats products and unlocked or prepaid phones must be returned by January 8, 2027. Similarly, most Target Plus items, excluding seasonal holiday decor, have until January 24, 2027.
How to Shop Target Black Friday Smarter
The best Target Black Friday 2026 strategy is to shop early, stack your Circle perks and track prices. Here is a simple plan.
- Join Target Circle now. It is free, and many deals require it.
- Check Thursdays through Saturdays. Target says limited-time offers drop most of those days this season.
- Check Deal of the Day daily. Each deal lasts only one day, from November 1 to December 24.
- Use the Circle Card if you have one. The extra 5% off applies on top of sale prices.
- Keep receipts. The Holiday Price Match Guarantee covers Target price drops through December 24.
- Shop online on Thanksgiving, then go at 6 a.m. Stores close November 26, but last year Target’s deals dropped online that day, and stores open at 6 a.m. on Black Friday.
- Compare before you buy. Target does not match competitors, so check other stores first.
You will not be alone. According to the National Retail Federation, 64% of holiday shoppers plan to wait until Thanksgiving weekend for most of their shopping. After that, the deals continue on Cyber Monday; see our Cyber Monday 2026 guide.
Pro tip. Add items to your Target app cart or wish list now. Then, when the Black Friday ad goes live, you can check prices fast instead of searching under pressure.
Our verdict
Target Black Friday 2026 is mostly confirmed. Stores close on Thanksgiving and open at 6 a.m. on Friday, November 27, the Holiday Price Match Guarantee runs through December 24, and most holiday electronics can be returned until January 24, 2027. However, Early Black Friday is over, and the main Black Friday week dates are still unconfirmed.
Our advice: join Target Circle, buy gifts you need now because the price match protects you, and treat the 2025 calendar (Black Friday deals from the Sunday before Thanksgiving) as a rough guide. We will update this page as soon as Target announces its Black Friday ad.
Frequently Asked Questions
When does Target Black Friday 2026 start?
Target has not announced its main Black Friday week as of November 10, 2026. Its Deal of the Day began November 1, and Early Black Friday ran November 5 to 7 and is now over. Target says limited-time offers drop most Thursdays through Saturdays. For reference, the 2025 Black Friday deals ran from Sunday, November 23 through Saturday, November 29.
Is Target open on Thanksgiving 2026?
No. Target’s holiday fact sheet, updated November 5, 2026, says all stores are closed on Thanksgiving, Thursday, November 26, 2026. Target made its Thanksgiving closure permanent in 2021 and also closed in 2025. However, you can still shop on Target.com and in the Target app, and in 2025 extra deals dropped online on Thanksgiving Day.
What time does Target open on Black Friday?
Target stores open at 6 a.m. local time on Black Friday, November 27, 2026, and close at their current closing time, according to Target’s holiday fact sheet updated November 5. That matches the 6 a.m. opening in 2025. Hours can vary by location, so check your store in the Target app before you go.
When does the Target Black Friday ad come out?
The 2026 Target Black Friday ad is not out as of November 10, 2026. In 2025, Target released its Black Friday lineup on November 20, three days before the deals began. Following that pattern, the 2026 ad could arrive around November 19, but that is our estimate, not a Target announcement.
Does Target price match on Black Friday?
Yes, but only its own prices. Target’s 2026 Holiday Price Match Guarantee runs November 1 through December 24 and matches Target’s own prices if they go lower later in the season. Target does not match competitors such as Walmart or Amazon, and clearance, pre-orders and pricing errors are excluded.
What is Target’s holiday return deadline for 2026?
Target gives extra time on qualifying purchases made November 1 to December 24, 2026, with the return clock starting December 26. Most electronics and entertainment items, excluding Apple and Beats, must be returned by January 24, 2027. Apple, Beats and unlocked or prepaid phones must be returned by January 8, 2027. Most Target Plus items have until January 24, 2027.
