You are running your own business, and you want to stay competitive, so it is only natural that you want to have everything that other professionals have. You have a website, an online store, your social media page, but you don’t have a good video that helps your brand awareness.
The easy way to resolve this issue is to throw money at the problem, but if you are not careful, you can end up paying significantly more than you have anticipated. In this guide, we are going to share some tips on how to create an awesome corporate video without making a massive dent in your budget.
1Have a story and a goal for the video
Good videos are all about story and a plan of execution. In other words, create a plan and have a goal for your video. What is it that you want your video to convey? Once you have an answer, organize a brainstorming session and determine how to execute that plan without any costly features.
2Use your phone camera
It is imperative that you have high quality or high definition video; however, you don’t need an expensive camera for high quality footage. You can use advanced smartphones like the latest iPhone and still achieve the same results. If you have an iPhone or know someone who does, you can borrow it and save a lot of money, you do not need to buy or rent a camera.
3Use public domain images
Another budget-friendly advantage you have is public domain images. There are free photo websites like Pixabay, Pexels, and Flickr etc. All of these sites have images that are completely free for download and use. Moreover you can find really good creative commons that are created by professional photographers. So, if you need images for your video, you can definitely get a lot of them free of charge.
4Outsource video editing services
Once you have all the elements, and once you film the entire video, you should edit it. Editing is an important phase that will boost the engagement and the quality of the video significantly. You should hire video editing professionals for this part, and if you find an outsourcing company that offers these services, you can get a high quality video editing service at a reasonable price.
Since you don’t have to pay for both the images and the camera, the total price of the finished video should amount to something that can be easily cashed out, even if you are working with a shoestring budget.
To sum up, you can easily trim down the costs for a corporate video, as long as you do your part well. You’ll have to write a creative script and take some time to acquire good free images, but you can surely find a quality smartphone camera free of charge and a good company for outsourcing the editing part.