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The short answer
Amazon Black Friday 2026 dates are not announced as of October 24, 2026. Black Friday itself falls on Friday, November 27, 2026, and Cyber Monday on November 30. Last year, Amazon ran Black Friday Week from November 20 through December 1, 2025, so a similar 12-day window is likely, but it is not confirmed.
- 2026 status: Not announced as of October 24, 2026.
- 2025 guide: Black Friday Week ran November 20 (12:01 a.m. PST) to December 1, 2025.
- When Amazon announces: In 2025 it published the dates on November 9, 11 days before the start.
- Prime: $14.99 a month or $139 a year; the October members-only sale already ran October 6 to 7, 2026.
- Returns: Amazon reportedly lets most November 1 to December 31, 2026 purchases go back until January 31, 2027.
Nov 27
Black Friday 2026
12 days
Length of 2025 Black Friday Week
$139
Prime per year
Not announced
2026 Amazon dates (Oct 24)
In this article
Amazon, the largest online retailer in the US, no longer treats Black Friday as a single day. Instead, it runs a multi-day event it calls Black Friday Week, which rolls straight into its Cyber Monday deals. So if you are planning around Amazon Black Friday 2026, the real question is when that week starts, not just what happens on November 27.
This guide pulls only from Amazon’s own newsroom and help pages, plus a few top outlets. Where Amazon has not said anything yet, we say so plainly and show last year’s schedule as a guide. For the full picture across Walmart, Target, Best Buy and others, see our Black Friday 2026 complete guide.
When Is Amazon Black Friday 2026?
Amazon has not announced its 2026 Black Friday Week dates as of October 24, 2026. However, the calendar is fixed: Thanksgiving is Thursday, November 26, Black Friday is November 27 and Cyber Monday is November 30, 2026.
For context, Amazon already held Prime Big Deal Days on October 6 and 7, 2026, a 48-hour sale for Prime members only. That October event is separate from Black Friday Week. Meanwhile, Amazon’s newsroom feed, checked on October 24, had no Black Friday post yet.
| Event | 2026 status | 2025 (official, as a guide) |
|---|---|---|
| Prime Big Deal Days (October) | Ran October 6 to 7, 2026 | Separate October members-only event |
| Black Friday Week start | Not announced as of October 24, 2026 | November 20, 2025, 12:01 a.m. PST |
| Black Friday | Friday, November 27, 2026 | Friday, November 28, 2025 |
| Cyber Monday | Monday, November 30, 2026 | Monday, December 1, 2025 |
| Event end | Not announced as of October 24, 2026 | December 1, 2025 (12 days in all) |
| Date announcement | Not announced as of October 24, 2026 | November 9, 2025 |
In 2025, Amazon’s official press release said deals would kick off November 20 at 12:01 a.m. PST and run through December 1. Similarly, in 2024 the event ran from November 21 to December 2. In other words, Amazon has started the Thursday a week before Thanksgiving two years in a row. If it repeats that pattern, the 2026 start would land around Thursday, November 19, but treat that as a pattern, not a date.
When Will Amazon Announce Its Black Friday Dates?
Based on the last two years, Amazon will most likely announce its Black Friday Week dates in the first half of November, about one to two weeks before the event starts. Amazon has not confirmed any announcement date for 2026.
- 2025: Amazon’s US press release is dated November 9, 2025, 11 days before the November 20 start. Its UK release followed on November 13.
- 2024: Fortune reported the dates on November 13, 2024, eight days before the November 21 start.
- 2026 pattern line: Expect the announcement around November 9 to 13, 2026, if Amazon follows last year. We will update this page as soon as Amazon posts it.
Watch out. Many coupon and deal sites already list confident 2026 Amazon dates. Those are forecasts, not announcements. Until Amazon publishes the dates on its newsroom, any specific start date for 2026 is a guess.
Is There an Amazon Black Friday Ad?
No, Amazon does not publish a printed Black Friday ad the way Walmart, Target or Best Buy do. Instead, its deals go live on its Black Friday deals page and change daily throughout the event.
In practice, the closest thing to an ad is Amazon’s announcement press release, which previews headline categories and brands. After that, the live hub is amazon.com/blackfriday, and later amazon.com/cybermonday. In 2025, Amazon described “new daily deal drops throughout the event” under its Today’s Big Deals banner, and it themed some days around gift types, such as 4-star-plus gifts, toys and premium gifts.
Amazon Black Friday 2026 ad: what to expect
Amazon has not released any 2026 Black Friday deal previews or prices. Therefore, we do not list deal prices here. Once the press release appears, it should name the featured categories, much like the 2025 release did.
Do You Need Prime for Amazon Black Friday Deals?
Generally, no. Amazon’s own 2025 explainer said “Amazon customers” could shop Black Friday Week and Cyber Monday deals starting November 20, without limiting them to Prime members. By contrast, Prime Big Deal Days in October is members-only.
Still, Prime, Amazon’s paid membership with free fast shipping and Prime Video, adds value during the holidays. For example, it covers shipping on many gifts, and it has included member-only extras. In 2025, Amazon offered Prime for Young Adults members an extra 10% cash back on personal tech and laptops between November 28 and December 1.
| Prime plan | Who it is for | Price | Trial |
|---|---|---|---|
| Prime | Anyone in the US | $14.99 a month or $139 a year | 30 days free, if eligible |
| Prime for Young Adults | Ages 18 to 24 and college students | $7.49 a month or $69 a year | 6 months at $0 |
| Prime Access | Qualifying government-assistance recipients and income-verified customers | $6.99 a month | 30 days |
Is there Prime early access for Black Friday?
Amazon’s US 2025 Black Friday release did not describe a Prime early-access window. Instead, the early-access sale for members is effectively Prime Big Deal Days in October. For 2026, Prime early access to Black Friday Week is not announced as of October 24, 2026. You can join or start a trial at amazon.com/prime.
What Time Do Amazon Black Friday Deals Start, and Is Amazon Open on Thanksgiving?
In 2025, Amazon Black Friday Week deals started at 12:01 a.m. PST (3:01 a.m. ET) on November 20. The 2026 start time is not announced as of October 24, 2026, but Amazon has used 12:01 a.m. Pacific for its big events, including Prime Big Deal Days 2026.
Because Amazon.com is an online store, it stays open on Thanksgiving and Black Friday. However, physical locations such as Whole Foods Market and Amazon Fresh stores set their own holiday hours, so check your local store page before you go. If you need a store run that day, our list of what stores are open on Thanksgiving 2026 covers the major chains.
The Black Friday game on Prime Video
Amazon also turns Black Friday into a streaming event. According to Amazon’s 2026 Thursday Night Football schedule, the Denver Broncos visit the Pittsburgh Steelers on Friday, November 27, 2026. The NFL lists kickoff at 3 p.m. ET. In 2025, Amazon streamed its Black Friday game with no subscription or Prime membership required; whether the 2026 game is free is not announced as of October 24, 2026.
What Usually Goes on Sale at Amazon on Black Friday?
Amazon’s own devices, such as Echo, Fire TV, Ring and Kindle, are the most reliable Black Friday markdowns, alongside electronics, home, kitchen, beauty, fashion, toys and books. The list below comes from Amazon’s official 2025 announcement, so it shows categories, not 2026 prices.
| Category | Brands Amazon featured in 2025 | What Amazon said in 2025 |
|---|---|---|
| Amazon devices | Echo, Fire TV, Blink, Ring, Kindle, Fire tablets | Up to 50% off |
| Electronics | JBL, Canon, Bose, LG, Samsung | Featured deals |
| Home | Shark, BISSELL, iRobot, Dyson, NordicTrack | Featured deals |
| Kitchen | Ninja, Vitamix, Staub, Nespresso, Keurig | Featured deals |
| Beauty and fashion | Lancome, Kiehl’s, medicube, GAP, Levi’s | Featured deals |
| Toys | MAGNA-TILES, Melissa and Doug, Play-Doh, Hasbro | Featured deals |
| Books | Kindle and print books | Up to 80% off Kindle books, up to 65% off print books |
Beyond those categories, Amazon also paired Black Friday Week with smaller events in 2025. For instance, it ran an Amazon Haul sale on November 10 and 11, offered a “Feed 5 for $25” Thanksgiving meal, and promoted a Small Business Holiday Shop. Whether those return in 2026 is not announced yet.
Meanwhile, the wider market points to strong online discounts. Adobe forecasts $12.9 billion in US online spending on Black Friday 2026, up 9.2%, and expects discounts to peak at up to 30% on electronics during Cyber Week.
Amazon Black Friday Return Policy and Price Protection
Amazon’s standard rule is that most items can be returned within 30 days of delivery. For the holidays, Amazon reportedly extends that: most items bought November 1 to December 31, 2026 can go back until January 31, 2027.
- Standard window: Most items within 30 days of delivery, per Amazon’s return policy page.
- 2026 holiday window (reported): Purchases from November 1 to December 31, 2026 returnable until January 31, 2027; Apple products until January 15, 2027. This comes from an October 16, 2026 Amazon seller notice, as reported by PPC Land, which also says the policy “will apply every year.”
- 2025 holiday window (official): Amazon’s 2025 holiday return policy covered November 1 to December 31, 2025 purchases until January 31, 2026, and Apple products until January 15, 2026.
Does Amazon price match or offer price protection?
Amazon’s Black Friday and Prime event pages do not advertise a price-match or price-protection guarantee. Instead, Amazon points shoppers to price tools. For example, its Rufus AI shopping assistant can set price alerts and even buy an item when it hits a target price, and Alexa can send deal alerts for saved items.
Pro tip. Because the holiday window counts from your purchase date, an early-November buy gets the same January 31 deadline as a Cyber Monday buy. So if you see a fair price early, you can order and still return it if the Black Friday price beats it.
How to Shop Amazon Black Friday Like a Pro
The best strategy is to build your list now, set price alerts and then act fast when deals drop. Here is a simple plan for Amazon Black Friday 2026.
- Save items to a list today. Then, when deals go live, you can check which saved items dropped in price.
- Turn on price alerts. Use Rufus or Alexa deal alerts so you hear about drops without refreshing pages.
- Check the price history. Amazon’s Alexa shopping tools can show price history, which helps you spot a genuine low versus a puffed-up “was” price.
- Time a Prime trial. If you are not a member, start a free 30-day trial a few days before the event so it covers both Black Friday and Cyber Monday shipping.
- Watch the deal drop times. During Prime Big Deal Days 2026, Amazon dropped new deals at midnight, 8 a.m. and 1 p.m. PDT, so popular items can vanish within hours.
- Compare before Cyber Monday. Since the event runs through Cyber Monday, you do not need to buy everything on Friday.
Finally, compare Amazon with other stores before you check out. Our Black Friday sale dates by store page tracks which retailers have announced 2026 events, so you can see when a rival sale overlaps with Amazon’s.
Our verdict
Amazon Black Friday 2026 is not announced yet, but the pattern is clear. Amazon has run a roughly 12-day Black Friday Week that starts on the Thursday before Thanksgiving and ends on Cyber Monday, and it has announced it in the first half of November. So plan for deals to begin around mid-to-late November, and expect the official dates about one to two weeks earlier.
Meanwhile, you do not need Prime to shop most Black Friday deals, although Prime helps with shipping. Also, the reported January 31, 2027 return deadline makes early buying low-risk. Set your price alerts now, and check back here once Amazon posts its 2026 dates.
Frequently Asked Questions
When does Amazon Black Friday 2026 start?
Amazon has not announced its 2026 Black Friday Week start date as of October 24, 2026. As a guide, the 2025 event started November 20 at 12:01 a.m. PST and the 2024 event started November 21. If Amazon repeats that pattern, deals would begin around the Thursday before Thanksgiving, but that is not confirmed.
When does Amazon Black Friday end?
In 2025, Amazon ran Black Friday Week and its Cyber Monday deals back to back, ending on Cyber Monday, December 1. Cyber Monday 2026 falls on November 30, so a similar schedule would end then. However, Amazon has not announced its 2026 end date as of October 24, 2026.
Is Amazon Black Friday only for Prime members?
No. Amazon’s 2025 explainer said Amazon customers could shop Black Friday Week and Cyber Monday deals, without limiting them to Prime members. In contrast, Prime Big Deal Days in October is members-only. Prime still helps with free shipping, and it costs 14.99 dollars a month or 139 dollars a year in the US.
What time do Amazon Black Friday deals start?
In 2025, Amazon Black Friday Week deals started at 12:01 a.m. PST, which is 3:01 a.m. ET, on November 20. The 2026 start time is not announced yet. During its October 2026 Prime event, Amazon also dropped fresh deals at midnight, 8 a.m. and 1 p.m. PDT, so check back several times a day.
What is the Amazon Black Friday return policy?
Most Amazon items can normally be returned within 30 days of delivery. For the 2026 holidays, an Amazon seller notice reported by PPC Land says most items bought November 1 to December 31, 2026 can be returned until January 31, 2027, while Apple products must go back by January 15, 2027.
Does Amazon have a Black Friday price guarantee?
Amazon’s Black Friday and Prime event pages do not advertise a price-match or price-protection guarantee. Instead, Amazon offers price tools. Its Rufus shopping assistant can set price alerts and buy an item at a target price, and Alexa can send deal alerts for saved items, which helps you catch the lowest price.
