The short answer
Amazon Black Friday 2026 runs from Thursday, November 19, to Cyber Monday, November 30. Amazon announced the 12-day Black Friday Week on November 9, 2026, and deals start at 12:01 a.m. PT (3:01 a.m. ET) on November 19. You do not need Prime to shop the main deals, and fresh deals drop twice, at midnight and 8 a.m. PT, on Black Friday and Cyber Monday.
- 2026 dates: November 19 to 30, announced by Amazon on November 9, 2026.
- Start time: 12:01 a.m. PT on November 19 (3:01 a.m. ET); double deal drops at midnight and 8 a.m. PT on November 27 and 30.
- Discounts promised: up to 60% off in daily themed deal drops, while supplies last; no Prime early access window announced.
- Prime: $14.99 a month or $139 a year, with a 30-day free trial if eligible.
- Returns: Amazon reportedly lets most November 1 to December 31, 2026 purchases go back until January 31, 2027.
Nov 27
Black Friday 2026
Nov 19
Black Friday Week starts
$139
Prime per year
Up to 60%
Off in daily deal drops
In this article
Amazon, the largest online retailer in the US, no longer treats Black Friday as a single day. Instead, it runs a multi-day event it calls Black Friday Week, which rolls straight into its Cyber Monday deals. So if you are planning around Amazon Black Friday 2026, the real question is when that week starts, not just what happens on November 27.
This guide pulls only from Amazon’s own newsroom and help pages, plus a few top outlets. Where Amazon has not said anything yet, we say so plainly and show last year’s policy as a guide. We last checked Amazon’s newsroom on November 10, 2026. For the full picture across Walmart, Target, Best Buy and others, see our Black Friday 2026 complete guide.
When Is Amazon Black Friday 2026?
Amazon Black Friday 2026 starts on Thursday, November 19, at 12:01 a.m. PT and runs through Cyber Monday, November 30. Amazon confirmed the dates in its November 9, 2026 press release, which says Black Friday Week and Cyber Monday “return November 19-30.” Thanksgiving is Thursday, November 26, and Black Friday is November 27.
For context, Amazon already held Prime Big Deal Days on October 6 and 7, 2026, a 48-hour sale for Prime members only. That October event is separate from Black Friday Week. Meanwhile, Amazon is also running two smaller events around it: an Amazon Haul “Haul-iday” sale from November 9 to 14, and an Amazon Autos offer for Prime members from November 12 to 30.
| Event | 2026 status | 2025 (official, as a guide) |
|---|---|---|
| Prime Big Deal Days (October) | Ran October 6 to 7, 2026 | Separate October members-only event |
| Black Friday Week start | November 19, 2026, 12:01 a.m. PT (official) | November 20, 2025, 12:01 a.m. PST |
| Black Friday | Friday, November 27, 2026 | Friday, November 28, 2025 |
| Cyber Monday | Monday, November 30, 2026 | Monday, December 1, 2025 |
| Event end | November 30, 2026 (12 days in all) | December 1, 2025 (12 days in all) |
| Date announcement | November 9, 2026 | November 9, 2025 (US) |
| Double deal drops | Midnight and 8 a.m. PT on Black Friday and Cyber Monday | Daily deal drops throughout the event |
In 2025, Amazon’s official press release said deals would kick off November 20 at 12:01 a.m. PST and run through December 1. Similarly, in 2024 the event ran from November 21 to December 2. In other words, Amazon has now started on the Thursday a week before Thanksgiving three years in a row, and the 2026 event again lasts 12 days. The only real change is that it ends on November 30 this year, because Cyber Monday falls earlier on the calendar.
When Did Amazon Announce Its Black Friday Dates?
Amazon announced its Black Friday Week 2026 dates on Monday, November 9, 2026, 10 days before the November 19 start. That matches its recent habit of announcing in the first half of November, about one to two weeks before the event.
- 2025: Amazon’s US press release is dated November 9, 2025, 11 days before the November 20 start. Its UK release followed on November 13.
- 2024: Fortune reported the dates on November 13, 2024, eight days before the November 21 start.
- 2026: Amazon’s US press release and its first-look deals post are both dated November 9, 2026.
Watch out. Coupon and deal sites published “leaked” Amazon prices and lists before the announcement. Only Amazon’s own pages confirm what is on sale, and Amazon says all deals and availability are subject to change, so check the price on the product page before you buy.
Is There an Amazon Black Friday Ad?
No, Amazon does not publish a printed Black Friday ad the way Walmart, Target or Best Buy do. Instead, its deals go live on its Black Friday deals page and change daily throughout the event.
In practice, the closest thing to an ad is Amazon’s announcement press release, which previews headline categories and brands. After that, the live hub is amazon.com/blackfriday, and later amazon.com/cybermonday. For 2026, Amazon says Today’s Big Deals will feature 12 days of daily themed deal drops, with savings of up to 60% while supplies last.
Amazon Black Friday 2026 ad: what to expect
Amazon’s November 9 preview names categories and discount ceilings rather than exact prices. For example, it lists up to $600 off select Sony and Hisense TVs, up to 35% off Amazon’s all-new devices, up to 50% off select fashion and up to 45% off select toys. Because exact prices change daily, we do not quote item prices here. Prices checked November 10, 2026 and can change.
Do You Need Prime for Amazon Black Friday Deals?
No. Amazon’s 2026 announcement does not limit the main Black Friday Week deals to Prime members, and it says “anyone can join Prime” or start a trial. By contrast, Prime Big Deal Days in October is members-only, and a few 2026 Black Friday extras are for Prime members only.
Still, Prime, Amazon’s paid membership with free fast shipping and Prime Video, adds value during the holidays. For example, it covers shipping on many gifts, and it unlocks member-only extras. In 2026, Amazon lists a $1,500 Amazon.com gift card for eligible Prime members who buy or lease a new car on Amazon Autos (November 12 to 30), and 20% cash back for Prime for Young Adults members on a curated selection on November 24 only.
| Prime plan | Who it is for | Price | Trial |
|---|---|---|---|
| Prime | Anyone in the US | $14.99 a month or $139 a year | 30 days free, if eligible |
| Prime for Young Adults | Ages 18 to 24 and college students | $7.49 a month or $69 a year | 6 months at $0 |
| Prime Access | Qualifying government-assistance recipients and income-verified customers | $6.99 a month | 30 days |
Is there Prime early access for Black Friday?
No Prime early access to Black Friday Week has been announced as of November 10, 2026. Amazon’s November 9 release, like its 2025 release, opens the deals to all shoppers at the same time and lists only member extras, such as the Amazon Autos gift card and Prime card cash back. The members-only early sale is effectively Prime Big Deal Days in October. You can join or start a trial at amazon.com/prime.
What Time Do Amazon Black Friday Deals Start, and Is Amazon Open on Thanksgiving?
Amazon Black Friday 2026 deals start at 12:01 a.m. PT (3:01 a.m. ET) on Thursday, November 19, according to Amazon’s first-look post. Then, on Black Friday and Cyber Monday, Amazon drops new deals twice: at midnight and 8 a.m. PT (3 a.m. and 11 a.m. ET). The 2025 event also started at 12:01 a.m. PST.
Because Amazon.com is an online store, it stays open on Thanksgiving and Black Friday. However, physical locations such as Whole Foods Market and Amazon Fresh stores set their own holiday hours, so check your local store page before you go. If you need a store run that day, our list of what stores are open on Thanksgiving 2026 covers the major chains.
The Black Friday game on Prime Video
Amazon also turns Black Friday into a streaming event. According to Amazon’s 2026 Thursday Night Football schedule, the Denver Broncos visit the Pittsburgh Steelers on Friday, November 27, 2026. The NFL lists kickoff at 3 p.m. ET. Amazon’s November 9 deals post confirms the fourth annual Black Friday Football game streams on Prime Video “with no subscription or Prime membership required,” after Black Friday coverage starts at 6 a.m. PT.
What Usually Goes on Sale at Amazon on Black Friday?
Amazon’s own devices, such as Echo, Fire TV and Kindle, are the most reliable Black Friday markdowns, alongside TVs, beauty, fashion, toys and home. The first table shows what Amazon previewed for 2026; the second shows its 2025 announcement for comparison. Both list categories and discount ceilings, not item prices.
| Category | What Amazon previewed for 2026 |
|---|---|
| TVs | Up to $600 off select Sony and Hisense TVs |
| Amazon devices | Up to 35% off all-new devices such as Echo Show 16 and Fire TV Stick 4K; up to 45% off the Amazon Ember Artline TV and Kindle Colorsoft (2024) |
| Fashion | Up to 50% off select fashion |
| Toys | Up to 45% off select toys; up to 50% off select Crayola and Melissa & Doug arts and crafts |
| Beauty | Up to 40% off select medicube and Color Wow |
| Holiday decor | Up to $500 off select artificial Christmas trees |
| Thanksgiving groceries | Frozen turkeys from $0.79 per pound (Nov. 1–26); fresh turkeys $0.99 per pound (Nov. 14–26) |
For comparison, here is what Amazon featured in its 2025 Black Friday announcement.
| Category | Brands Amazon featured in 2025 | What Amazon said in 2025 |
|---|---|---|
| Amazon devices | Echo, Fire TV, Blink, Ring, Kindle, Fire tablets | Up to 50% off |
| Electronics | JBL, Canon, Bose, LG, Samsung | Featured deals |
| Home | Shark, BISSELL, iRobot, Dyson, NordicTrack | Featured deals |
| Kitchen | Ninja, Vitamix, Staub, Nespresso, Keurig | Featured deals |
| Beauty and fashion | Lancome, Kiehl’s, medicube, GAP, Levi’s | Featured deals |
| Toys | MAGNA-TILES, Melissa and Doug, Play-Doh, Hasbro | Featured deals |
| Books | Kindle and print books | Up to 80% off Kindle books, up to 65% off print books |
Beyond those categories, Amazon again pairs Black Friday Week with smaller events. In 2026, its Haul “Haul-iday” sale runs November 9 to 14, with $1 flash deals all week and 11-cent deals on November 10 and 11, and its deals post highlights products from US-based small businesses. Amazon did not announce a repeat of 2025’s “Feed 5 for $25” Thanksgiving meal; instead, it lists turkey prices.
Meanwhile, the wider market points to strong online discounts. Adobe forecasts $12.9 billion in US online spending on Black Friday 2026, up 9.2%, and expects discounts to peak at up to 30% on electronics during Cyber Week.
Amazon Black Friday Return Policy and Price Protection
Amazon’s standard rule is that most items can be returned within 30 days of delivery. For the holidays, Amazon reportedly extends that: most items bought November 1 to December 31, 2026 can go back until January 31, 2027. Amazon’s November 9 Black Friday release does not mention returns, and as of November 10, 2026 we could not confirm the 2026 window on an Amazon customer page.
- Standard window: Most items within 30 days of delivery, per Amazon’s return policy page.
- 2026 holiday window (reported): Purchases from November 1 to December 31, 2026 returnable until January 31, 2027; Apple products until January 15, 2027. This comes from an October 16, 2026 Amazon seller notice, as reported by PPC Land, which also says the policy “will apply every year.”
- 2025 holiday window (official): Amazon’s 2025 holiday return policy covered November 1 to December 31, 2025 purchases until January 31, 2026, and Apple products until January 15, 2026.
Does Amazon price match or offer price protection?
Amazon’s Black Friday and Prime event pages do not advertise a price-match or price-protection guarantee. Instead, Amazon points shoppers to price tools. For example, its Rufus AI shopping assistant can set price alerts, and Amazon’s 2026 Black Friday release says Alexa for Shopping can track deals, auto-buy at a target price and show up to 365 days of price history.
Pro tip. Because the holiday window counts from your purchase date, an early-November buy gets the same January 31 deadline as a Cyber Monday buy. So if you see a fair price early, you can order and still return it if the Black Friday price beats it.
How to Shop Amazon Black Friday Like a Pro
The best strategy is to build your list now, set price alerts and then act fast when deals drop. Here is a simple plan for Amazon Black Friday 2026.
- Save items to a list today. Then, when deals go live, you can check which saved items dropped in price.
- Turn on price alerts. Use Rufus or Alexa deal alerts so you hear about drops without refreshing pages.
- Check the price history. Amazon’s Alexa shopping tools can show price history, which helps you spot a genuine low versus a puffed-up “was” price.
- Time a Prime trial. If you are not a member, start a free 30-day trial on or just before November 19 so it covers the whole event through Cyber Monday, November 30.
- Watch the deal drop times. On Black Friday and Cyber Monday, Amazon drops new deals at midnight and 8 a.m. PT (3 a.m. and 11 a.m. ET), and deals last only while supplies last.
- Compare before Cyber Monday. Since the event runs through Cyber Monday, you do not need to buy everything on Friday.
Finally, compare Amazon with other stores before you check out. For example, Walmart’s Early Black Friday Deals start a week earlier, on November 12; see our Walmart Black Friday 2026 guide and Best Buy Black Friday 2026 page. Our Black Friday sale dates by store page tracks every retailer, so you can see when a rival sale overlaps with Amazon’s.
Our verdict
Amazon Black Friday 2026 is official: Black Friday Week runs November 19 to 30, starting at 12:01 a.m. PT, with up to 60% off in daily deal drops and double drops on Black Friday and Cyber Monday. Because the event lasts 12 days, you do not need to buy everything on the first morning.
Meanwhile, you do not need Prime to shop most Black Friday deals, although Prime helps with shipping. Also, the reported January 31, 2027 return deadline makes early buying low-risk. Set your price alerts now, and watch the midnight and 8 a.m. PT drops on November 27 and 30.
Frequently Asked Questions
When does Amazon Black Friday 2026 start?
Amazon Black Friday 2026 starts on Thursday, November 19, at 12:01 a.m. PT, which is 3:01 a.m. ET. Amazon announced the dates on November 9, 2026, and Black Friday Week runs through Cyber Monday, November 30. That is the same Thursday-before-Thanksgiving start Amazon used in 2025, when the event began November 20.
When does Amazon Black Friday end?
Amazon Black Friday Week 2026 ends on Cyber Monday, November 30, according to Amazon’s November 9 announcement, so the whole event lasts 12 days. Amazon runs Black Friday Week and its Cyber Monday deals back to back, and it drops new deals twice on Cyber Monday, at midnight and 8 a.m. PT, before the event closes.
Is Amazon Black Friday only for Prime members?
No. Amazon’s 2026 announcement does not limit the main Black Friday Week deals to Prime members. However, some extras are member-only, such as a 1,500 dollar gift card for eligible Prime members who buy or lease a new car on Amazon Autos. Prime costs 14.99 dollars a month or 139 dollars a year, with a 30-day trial if eligible.
What time do Amazon Black Friday deals start?
Amazon Black Friday 2026 deals start at 12:01 a.m. PT, or 3:01 a.m. ET, on November 19. After that, Today’s Big Deals adds daily themed deal drops for 12 days. On Black Friday, November 27, and Cyber Monday, November 30, Amazon drops new deals twice, at midnight and 8 a.m. PT, while supplies last.
What is the Amazon Black Friday return policy?
Most Amazon items can normally be returned within 30 days of delivery. For the 2026 holidays, an Amazon seller notice reported by PPC Land says most items bought November 1 to December 31, 2026 can be returned until January 31, 2027, while Apple products must go back by January 15, 2027. Amazon’s Black Friday release does not mention returns.
Does Amazon have a Black Friday price guarantee?
Amazon’s Black Friday and Prime event pages do not advertise a price-match or price-protection guarantee. Instead, Amazon offers price tools. Amazon says Alexa for Shopping can track deals, show up to 365 days of price history and auto-buy an item at a target price, and Rufus can set price alerts, which helps you catch the lowest price.
