OLX India has released a new campaign ‘Mundi Dance’ which targets millennials.
The video opens with a rap face-off between father and son set over a dining table. When the son’s demand for extra money to buy a sports bike is turned down, his sister suggests him to sell unused things to fund his purchase.
The entire sequence is a quirky rap in which each character bobs his/her head while mouthing the lyrics.
Obviously the highlight of the advertismen tis the neck movement, but the catchy rap song in the background adds a lot to the mood.
Two weeks ago OLX ias published it extended version.